Vetrazzo
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James Sheppard was a student of Loral's and they are partners in the
company Vetrazzo, LLC (formerly Counter Production, LLC). Since 1996 the
company has manufactured Vetrazzo(tm), an award-winning and innovative surface
material made with 100% recycled glass.
Vetrazzo is primarily used as a
sustainable alternative to granite for kitchen, bathroom, and commercial
countertops and is widely considered a leader in the rapidly growing market for
green building materials.
Vetrazzo surfaces are popular for their
distinctive beauty, durability and high-recycled content and have garnered
widespread media attention including the New York Times, Wall Street Journal,
LA Times, Boston Globe, Dwell, Sunset, Fine Homebuilding and numerous
television appearances such as with Ed Begley, Jr. on the Tonight Show with Jay
Leno, and The View with Barbara Walters.
History:
Vetrazzo, LLC was formed as a result of founders James Sheppard and Olvia Teter
joining LBT where they met in Table 11 and discovered a shared entrepreneurial
passion and commitment to building a socially responsible and wildly successful
business. Prior to joining LBT, James ran the Sales Department of a large
software company and Olivia was a product designer working for massive
corporations such as Wal-Mart, Target and Williams Sonoma.
The
Vetrazzo product was, at the time, being manufactured as an artisan product in
a small warehouse in Berkeley, CA. It was very popular across the nation but it
lacked the proper team, facility and capital to take it to the next level.
Olivia was an early and passionate Vetrazzo customer, having had Vetrazzo
kitchen countertops since 1999.
Enter Loral Langmeier and Loral's Big
Table program.
Olivia and James presented a prospective business
turnaround opportunity at the LBT Session 2 to get practice pitching
opportunities. It was so well received that they knew they were onto something.
Before the next session meeting, James had quit his "W2" job and he and Olivia
embarked full time in raising capital, hiring a manufacturing team and
relaunching the Vetrazzo brand. Within eight months, they had raised millions
in capital and they did it 100% from accredited investors within the LBT
community.
Fast forward three years. Vetrazzo, LLC is leading a new
market category, that of Recycled Glass Surfaces, benefiting tremendously from
the explosion in Green Building Products. Vetrazzo is available nationwide and
throughout Canada. Preliminary plans are underway to open a second
manufacturing plant in the Southeast Region of the US.
James and
Olivia often reflect on how their lives were changed by meeting Loral Langmeier
and joining LBT. Not only did they launch a tremendously successful business
venture, but they made lifelong friends in LBT. Friends who understand and can
relate to the entreprenurial journey; which has value far beyond the economic
opportunity.
Contact info:
James Sheppard
President Vetrazzo, LLC james (at) vetrazzo.com
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